musiclove12

in class exercise

“Life takes VISA”

explicit metaphor: Life is a store.

tenor: life

vehicle: store

associative realm: malls, boutiques, shopping centers/districts

vehicle associations: expensive, fancy, frivolous, fun, material possesions, materialistic, shopping sprees, lots of people, sales people, money

highlighted meanings:

• Life is all about money. 
• In life, you have to spend money.
• VISA makes spending money easier.

masked meanings:

• People in our society are so frivolous and materialistic that they need credit cards to keep up with all of their spending. 

Dangers:

• People are then pressured to use credit cards and to spend money more freely which could lead to spending unwisely. If “life takes VISA,” why would you ever use another form of money?
• VISA may not have the best rates or the best plan for everyone and this implies that VISA is the only card that you can use in most places.

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